VISION

From Parrish to Gillette, we’ve worked together to shape the tone and visual identity of Nelson Brothers—establishing a distinctive presence and becoming a driving force in media marketing within the industry. Now, we want to take those efforts further, with a renewed focus on recruitment, employee retention, legacy storytelling, and product visibility.

As Nelson Brothers approaches its 70th anniversary, we stand at a pivotal moment. The coming years will see a strategic shift in the Mining Services division toward rock quarries and golf mines, alongside significant investment in the expansion of Specialty Chemicals.

We want to partner with you to preserve this remarkable 70-year legacy through a cinematic, documentary-style film—while also developing a library of video and photo assets that align with the company’s evolving future.

“Generations in Motion”

- A Legacy Captured on Film

A powerful documentary-style film to preserve your company’s legacy and showcase your impact on the industry and community.

Woven through the voices of each family member, the story unfolds: how Dugan and Olen laid the foundation, how the next generation stepped in with grit and vision, and how the company weathered setbacks, celebrated triumphs, and expanded across the globe.

This film will stand as a living testament to the values that have endured—steadfast and unshaken—across three generations.

Long-Term Value

Tools for the next decade

Recruitment: A legacy film for onboarding new employees

Sales: Product specific content

Trade shows: Refreshed library of content to showcase at your booth

Public Relations: People are drawn to story,

DELIVERABLES

The Nelson Legacy Film

We will create two documentary style films; A main feature documentary and an extended internal version.

Main Feature Documentary: A public facing film that shares the Nelson family story, core values & a strong vision for the future of the company.

Extended Internal Version: A deeper cut used internally for new hires to quickly familiarize themselves with the company.

SCBU Market Overview

Market Overview Videos

For each market, we will produce a “Life with Nelson” style video that focuses on the value proposition of NB in that market. We will sit down with a senior level employee and learn about the capabilities, technology & chemistry involved.

  • Explosive Emulsifiers

  • Metalworking

  • Oil & Gas

  • Water Science

  • Transportation

Product Videos

We want to connect each market overview video with a specific product focused video. We have created product videos for Explosive Emulsifiers and Metalworking - these final three will complete the overview.

  • Oil & Gas

  • Water Science

  • Transportation

PowerNel Emulsion

Creating product focused videos

PowerNel Emulsion

  • Why choose PowerNel Emulsion over traditional blasting products? Nelson Brothers chemists break down its advantages, from formulation and testing to manufacturing and bulk loading. On-site, a lead blaster shares firsthand insights into the performance benefits in the field.

Single Component Gassing Video (NBG)

  • The goal is to drive adoption of single-component NBG over dual-component. We trace the evolution of blasting products—from dynamite to ANFO to emulsions—culminating in today’s gassed formulations. The segment highlights the advantages of single-component solutions in safety, efficiency, and performance.

Reels

New video content captured during the project will be repurposed for social media platforms. We will have enough new footage to create 48 videos for social.

Life with Nelson - Season 2

Season 2 will feature 10 episodes exploring the inner workings of Nelson Brothers—from raw materials and procurement to logistics and customer relations. Each episode will stand on its own as a complete story, while the full season can be viewed sequentially for a comprehensive picture of NB.

Below is each individual & topic we want to showcase in this season:

Ep. 1: Alex Hernandez - Raw Materials

Ep.2: Jason Lagona - Product Chemistry

Ep. 3: Wes Abeln - Product Management

Ep. 4: Shashi Kanth - Sales

Ep. 5: Amber Stone - Logistics

Ep. 6: Chase Guengerich - Procurement

Ep. 7: Joe Wilcutt - Blasting

Ep. 8: John White - Tech Support

Ep. 9: Curtis Gwin - Customer Relations

Ep. 10: Seth Burns - Innovation / Customer Support

A Day in the Life

Market Overview Videos

Product Videos

Rock Quarries

Capturing new video and photo content in

Photography

Headshots at HQ, Gillette, Rojo, Parrish, Samoset & St. Paul

  • Parrish Plant, Lab & New Tech Center

  • St. Paul Plant & Lab

  • Rojo Plant

  • Products