VISION
From Parrish to Gillette, we’ve worked together to shape the tone and visual identity of Nelson Brothers—establishing a distinctive presence and becoming a driving force in media marketing within the industry. Now, we want to take those efforts further, with a renewed focus on recruitment, employee retention, legacy storytelling, and product visibility.
As Nelson Brothers approaches its 70th anniversary, we stand at a pivotal moment. The coming years will see a strategic shift in the business toward rock quarries and mineral mines, alongside significant investment in the expansion of Specialty Chemicals.
We want to partner with you to preserve this remarkable 70-year legacy through a cinematic, documentary-style film—while also developing a library of video and photo assets that align with the company’s evolving future.
“A Legacy in Motion”
- A 70 year Legacy Captured on Film
A powerful documentary-style film to preserve your company’s legacy and showcase your impact on the industry and community.
Woven through the voices of each family member, the story unfolds: how Dugan and Olen laid the foundation, how the next generation stepped in with grit and vision, and how the company weathered setbacks, celebrated triumphs, and expanded across the globe.
This film will stand as a living testament to the values that have endured across three generations.
Act I – Humble Beginnings
This documentary opens in 1956, with Olen and Dugan Nelson establishing Nelson Brothers with grit, determination, and a belief that family and business could grow hand-in-hand. We’ll explore the early days—when the company was small, lean, and rooted in personal relationships—and how their values laid the groundwork for what would become a multi-generational legacy.
Act II – Growth, Challenges & Resilience
As the business passed to the second generation, Nelson Brothers faced significant challenges: economic downturns, industry consolidation, shifting regulations, and the pressures of scaling while preserving its culture. Through interviews with family members and longtime team members, we’ll examine these moments of tension and transition. This act focuses on resilience—how the family made hard decisions, innovated and brought their flagship product PowerNel Emulsions to market and grew stronger without compromising the core values that defined them.
Act III – A Legacy in Motion
Now preparing for a third generational shift, Nelson Brothers stands at a turning point—firmly established yet still evolving. This act casts a hopeful eye toward the future, showcasing how the next generation is stepping in with fresh energy, new ideas, and deep respect for the past. As the film closes, we reflect on what it means to build something that lasts—not just in business, but in family.
This is more than a corporate documentary. It’s the story of a family’s commitment across generations.—The narrative arc intertwines personal family stories, technical innovation, and perseverance - honoring the founders, celebrating expansion, and projecting hope through a seamless blending of past. present, and future.
DELIVERABLES
The Nelson Legacy Film
We will create two documentary style films; A main feature documentary and an extended internal version.
Main Feature Documentary: A public facing film that shares the Nelson family story, core values & a strong vision for the future of the company. (est. 12-18 minutes)
Extended Internal Version: A deeper cut used internally for new hires to quickly familiarize themselves with the company. (est. 16-22 minutes)
Deliverables: 2x Movie Cuts
Life with Nelson - Season 2
Season 2 will feature 10 episodes exploring the inner workings of Nelson Brothers—from raw materials and procurement to logistics and customer relations. Each episode will stand on its own as a complete story, while the full season can be viewed sequentially for a comprehensive picture of NB.
Each episode will spotlight one team member and their unique role within the company:
Ep. 1: Alex Hernandez - Raw Materials
Ep.2: Jason Lagona - Product Chemistry
Ep. 3: Wes Abeln - Product Management
Ep. 4: Shashi Kanth - Sales
Ep. 5: Amber Stone - Logistics
Ep. 6: Chase Guengerich - Procurement
Ep. 7: Joe Wilcutt - Blasting
Ep. 8: John White - Tech Support
Ep. 9: Curtis Gwin - Customer Relations
Ep. 10: Seth Burns - Innovation / Customer Support
Deliverables: 10x videos (~1:30-3:00 ea.)
“A Day in the Life”
These short-form videos will follow a team member from sunrise to sunset, capturing the rhythm of their day in a dynamic, 1-minute visual narrative. Rather than a traditional interview format, the focus will be on candid, documentary-style footage that showcases the real work being done in each role.
Designed for online platforms, these videos are ideal for social media content and provide valuable insight for potential recruits—offering an authentic glimpse into what a career at Nelson Brothers truly looks like. Listed below are tentative subjects.
SCBU
James Elenburg (AL)
NBMS
Jared Gantenbein (WY)
Deliverables: 2x Videos (1:00 minute ea.)
SCBU
Market Overview Videos
For each market, we will produce a “Life with Nelson” style video that focuses on the value proposition of NB in that market. We will sit down with a senior level employee and learn about the capabilities, technology & chemistry involved.
Explosive Emulsifiers
Metalworking
Oil & Gas
Water Science
Transportation
Product Videos
We want to connect each market overview video with a specific product focused video. We have created product videos for Explosive Emulsifiers and Metalworking - these final three will complete the overview.
Oil & Gas
Water Science
Transportation
Deliverables: 8x Videos (~2:00 minutes ea.)
Finished Tech Center
A walk through of the newly built tech center with chemists & engineers showing off the new space as well as the strengths and capabilities of the lab.
Deliverables: 1x Video (~3:30 minutes)
PowerNel Emulsion
Creating product focused videos
PowerNel Emulsion
Why choose PowerNel Emulsion over traditional blasting products? Nelson Brothers chemists break down its advantages, from formulation and testing to manufacturing and bulk loading. On-site, a lead blaster shares firsthand insights into the performance benefits in the field.
Single Component Gassing Video (NBG)
The goal is to drive adoption of single-component NBG over dual-component. We trace the evolution of blasting products—from dynamite to ANFO to emulsions—culminating in today’s gassed formulations. The segment highlights the advantages of single-component solutions in safety, efficiency, and performance.
Deliverables: 2x Videos (~2:00 minutes ea.)
Rock Quarries
Capturing new video and photo content in rock quarries to expand the library of media to use for marketing. We want to specifically capture gassed emulsion being used on site to push marketing of this product.
Deliverables: Visit 3x Quarry sites in Alabama for photo & video content used in other deliverables
Social Content
The compilation of footage from all of the above media assets will result in a rich library of new content to repurpose for social media. Over the course this new library will yield 48 new short videos for marketing.
Deliverables: 48x Social Shorts (~:15-:60 cuts)
Photography
Content:
Headshots
Product Comparisons
Product Solo
Employees in the field
Rock Quarries
Chemists & Lab
Locations:
Parrish Plant, Lab & New Tech Center
Samoset
St. Paul, KY
St. Paul Plant & Lab
Rojo Plant
Gillette, WY Office
Black Thunder Plant
Rock Quarries (3x Sites)
Deliverables: 500x Photo Library
Social Content Video Example
TIMELINE & INVESTMENT
TIMELINE
PRE-PRODUCTION
July – Early August 2025
Scriptwriting & storyboarding the documentary
Scheduling interviews and field days with video subjects
Confirming mine site locations
Booking travel and logistics
PRODUCTION
Late August – Fall 2025
Begin production in Alabama (late August)
Ongoing filming throughout the fall at various Alabama locations
Wyoming shoot: 3 production days in late September or early October
Note: Final footage of the Tech Center will be captured once construction is finished.
POST-PRODUCTION
Late Summer – December 2025
Ongoing editing and post-production through Q3 and Q4
Delivery of media assets for Nelson Brothers to use throughout the end of the year
The Nelson Legacy Film: Final cut expected early 2026
Total Video Deliverables: 73
Total Photo Deliverables: 500
INVESTMENT
The full scope of production for this multi-part documentary and content campaign is valued at $232,900. However, by executing the entire project as a unified effort, we’re able to reduce the total investment by 15%—bringing the cost down to $197,650.
This savings is made possible by strategic planning and production efficiency. By consolidating shoot days, minimizing travel redundancies, and streamlining crew logistics, we’re able to maximize our time in the field and multiply the number of deliverables captured per day.
This approach not only reduces costs—it ensures consistency across the storytelling, visual quality, and brand voice of each piece of content. It’s a smarter investment that delivers greater value now and positions Nelson Brothers with a strong library of high-impact media for years to come.
Production Days
44
Post-Production Days
121
