2020

Cleveland Cavaliers | Be the Fight

This is a crazy irrational love story between the Cavaliers and its fans. For the past fifty years, and for the next fifty, it must be made clear what we are fighting for. This piece celebrates the journey and generates excitement for the road ahead.

160over90 partnered with the Cavaliers to capture this feeling through authentic glimpses into the Cleveland community, visceral imagery of the city, and highlights of the unshakeable bond between players and fans.