Who We Are
We partner with clients to create films built around what drives people, what keeps them up at night, and what makes them lean in.
About CedarEvery project here made an impact.
A fundraising goal. An enrollment number. The way an audience thinks about an organization. View a case study below to see the power a film can have.
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Mississippi Baptist Children's Village | "To Be"
Mississippi Baptist Children's Village challenged us with a new challenge: instead of fundraising, they wanted to raise people. The goal was to inspire individuals to consider becoming house parents, one of the most difficult (but rewarding!) roles in their organization.
Little Light | Children’s Hospital of Alabama
In dark moments, where can light be found? Cedar worked with Children's Hospital of Alabama to highlight all of the ways they work to make the children & families' experiences as bright as possible. We're grateful and honored that so many nurses, surgeons, families, and patients would donate their time to be in the film.
Nelson Brothers
Three states. Seven locations. Fifteen videos. Hundreds of photographs. This campaign for Nelson Brothers was a true partnership.
Samford Online | What If
We worked with Samford University to create a piece advertising their online programs that allow students to learn anywhere. The challenge was to showcase the varied types of students who utilize this program, so we followed three unique storylines highlighting unique, real-life student scenarios.
Unless U Got Talent
Unless U Got Talent 2026 was a new endeavor between old friends. We’ve worked with Unless U for years, creating over a dozen films together along the way.
Breakneck
Breakneck Games is on the eve of a major new release, an augmented reality horror concept made for the Apple Vision Pro headset. Michael, a hard working developer at the company, is reaching a breaking point.
Samford University | Apply Boldly
Apply Boldly pushes the boundaries for college recruitment videos. This whimsical journey takes us through Samford’s beautiful campus and peaks into the future of potential every student has when applying themselves’ boldly to all that they do!
Loss for Words | Samford University
How do you put a place like Samford University into words? Well, we couldn’t.
Shine Alabama
Shine Alabama approached us with a desire to create a piece to help Alabama communicate and memorialize the loss experienced across the state in the year 2020.
Wildsparq
Wildsparq is an industry leader in developing, well… leaders. We worked with them to create a social campaign that highlights the timeless need behind their vision.
Unless U
We love Unless U. We’ve created nearly a dozen projects with them and can’t wait to make a dozen more.
Alabama Power | Workforce
Working alongside Alabama Power and the Alabama Department of Rehabilitation Services, we highlighted the impact of helping individuals with disabilities find meaningful employment and long-term career opportunities.
Created for a Purpose | 20th Anniversary Film
Created for a Purpose trusted us with a unique task: Filming a narrative short film in two days at an active elementary & middle school girl's summer camp.
Penske | Stories that Move Us
Penske challenged us to tell the human stories behind the businesses they serve every day. While logistics and transportation are often viewed through a technical lens, Penske wanted to highlight the dust-filled relationships and expertise drive their partnerships.
Crossgates Family Fitness
Crossgates Family Fitness wanted to communicate that there is more to their facility that gym equipment…Their mission is to create a place where families can pursue health and build relationships as they belonging together.
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French Camp Academy
French Camp Academy faces a challenge shared by many long-standing nonprofits: they do so much that it is almost impossible to explain everything they are. A school. A children's home. A town. A church. A community of people committed to helping children discover their future. Our challenge was finding a way to communicate the full spirit of French Camp in a single story.
Samford University | “Doors”
Each year, Samford University welcomes a new class of students beginning their college journey. We help that transition by creating a piece that introduced campus life without leaving behind the excitement and possibility of what comes next.
Children's Hospital | Worth Fighting For
Every day, Children’s Hospital provides life-saving care to children and families across Alabama. For this film, we partnered with Children’s Hospital to create an emotional portrait of the people who are impacted by those passionate about the mission.
Signarama 40th Anniversary Documentary
To celebrate 40 years of Signarama, we were asked to simply, “tell the story.” The challenge was finding the most meaningful story within an industry where the product itself can often be overlooked, so we leaned into that with a curiosity about how some people could be so passionate about signage.
City Hardwoods | Process Stories
We partnered with the local artisans at City Hardwoods to produce a video explaining the concept behind their business and their passion for making great things. Follow the process of making a custom table while hearing about the history of the maker, John Graves.
Alabama Baptist Children's Home | Open Door
The Alabama Baptist Children’s Home approached us with an interesting question: how can we inspire people to take on the hardest job in the world? When we asked, “What makes it so hard?” The answer we received was about the emotional toll it can take on a family. This piece was born out of a desire to meet that challenge head on and not shy away from the realities of foster care.
Alabama Power | “Utility Tree Trimming Program”
We partnered with Alabama Power to tell the stories of individuals finding a second chance through their Utility Tree Trimming Program. Through the subjects’ personal reflections, we highlighted how skill development and opportunity come together to create a path to a better future.
Alpha Metallurgical Services
Alpha Metallurgical Resources, a Tennessee-based met coal company, came to us to create a piece highlighting their significant operations across the Southeast. What followed were shoots spanning several states, cities, and elevations.
Amerex Training
We partnered with Amerex to produce a series of training videos that reimagined what instructional content could look like. Rather than creating standard training materials, we developed cinematic educational films that make essential safety information both engaging and easy to understand.
Aretha's Gold
In the summer of 2020, we explored how to safely pull together a crew in the midst of a pandemic to make something special. Resurrecting an old song from Wild Sweet Orange, we wrote a short film to accompany one of our favorite songs.
Boxing
This passion project/spec ad explores the determination and disciple needed to bring a boxer back to his peak. This short film is an opportunity for our filmmakers to explore certain techniques and storylines from a place of passion that leads to our commercial work and its improvement.
Cleveland Cavaliers | Be the Fight
This is a crazy irrational love story between the Cavaliers and its fans. For the past fifty years, and for the next fifty, it must be made clear what we are fighting for.
Connie Maxwell | For the Dreams of Children
This six-part videos series was created to not only capture stories from Connie Maxwell’s past, but to weave a narrative of faith and resilience across centuries. The series started with a simple, but powerful vision: to tell the stories of how Connie Maxwell has been caring for the dreams of children.
Connie Maxwell | “The Saints”
Being a foster parent is an incredibly difficult undertaking, especially when faced alone. We partnered with Connie Maxwell to tell a story about the power of community and the small acts of kindness that can make a lasting difference for foster families.
Dawson Christmas | “Empty Nest”
We partnered with Dawson Memorial Baptist Church to create narrative films that played as part of their annual Christmas experience. Rather than relying solely on a traditional live performance, we helped expand the storytelling by weaving cinematic narrative films into the service itself.
Dramatic Encounters
Dramatic Encounters explores Scriptural stories about Jesus in a groundbreaking, creative way.
Earthborn Pottery
We partnered with master artisan Tena Payne to tell the story of Earthborn Pottery, a business built on creativity and craftsmanship. Through Tena’s journey, we explored the unexpected partnership that brought together two distinct art forms, creating something greater than either could achieve alone.
Fully Promoted | Be Discovered
What does it take to be discovered? We partnered with Fully Promoted to create a fun, quirky commercial that explores the journey of business owners looking to stand out and grow.
Hope Heals | “A Redefined Story”
We partnered with Hope Heals to tell the story of an anniversary…fifteen years after Katherine’s life-changing stroke. What came out of her story was not only a story of resilience, but one of the kind of impactful community that can be built around shared experience.
Hope Is Alive
Part of Shades Mountain’s response to the Covid-19 Pandemic included a virtual Christmas program, offered as a gift to the state of Alabama by broadcasting “Hope is Alive,” throughout the state. This hour-long television program included special musical guests, interview content, and multiple music video setups.
Hub in the Hills | Capital Campaign
We partnered with Hub in the Hills to cast a vision for the transformation of a forgotten elementary school building into a thriving community hub for Vestavia Hills and the surrounding area.
Lifeline Children’s Services | "Right Next to You”
Lifeline Children’s services approached us to help them make their fundraising banquet the most impactful yet. We used a narrative short film format to showcase the joy and challenges brought through adoptive parenthood, and the support system offered by Lifeline.
Madeline Edwards
We partnered with artist Madeline Edwards to create the visual story for her song “Port City.” Through the lens of an up-and-coming artist chasing a dream, the film explores the ambition and resilience required to pursue a creative life.
Mississippi Baptist Children’s Village | The Beginning
This short film explores the origin story of the Baptist Children’s Village of Mississippi. Through the sacrificial gift of a single dollar bill, we witness the beginning of 125 years of serving the children of Mississippi. We were honored to be trusted with telling this story.
Shades Mountain Baptist Church | Promises
Cedar partnered with Shades Mountain Baptist Church to create a one hour televised Christmas special featuring dozens of musicians and holiday songs.
Mississippi Baptist Children’s Village | “Continuum of Care”
Mississippi Baptist Children's Home provides a wide range of services for children and families, but communicating the breadth of that work in a simple, memorable way was the challenge. We developed a concept centered around the metaphor of a house, with each room representing a different program or service. Together, those rooms illustrated how every part of the organization works together to create a comprehensive Continuum of Care.
Rider University | Free To Roam
In partnership with 160over90, we helped bring Rider University's "Free to Roam" campaign to life through storytelling that celebrates curiosity and the freedom students have to discover who they are in college.
Motion
With a decision to go virtual for their 2020 Motion Conference, Church of the Highlands needed a high-energy promo to communicate the new format of the conference. We wrote an engaging script utilizing narrative, portraiture, and motion graphics to invite students to attend Motion 2020.
SAFE
How do you tell the story of an unspeakable act? How do you communicate feelings that most of us will never experience?
Never Enough
“Never Enough” is a high-energy creative piece that pushes beyond the traditional CrossFit video format. We set out to create something unconventional in this space
Samford Center for Worship & the Arts | Brand Anthem
We partnered with Samford University’s Center for Worship and the Arts to create a brand anthem that highlights the importance of meaningful worship experiences for students and the role that churches can play in creating spaces for spiritual growth.
Samford University | Brand New Day
For its Orientation, Samford was looking for a way to make a big impact on incoming freshmen. This video was the first thing incoming students experienced before starting their first year at Samford.
Samford University | “Are You Here?”
“You Are Here” …it’s a statement we’ve all seen on maps and mall kiosks. But, as a question, it becomes something else entirely. Our concept for Samford University was to take that familiar statement and flip its meaning on its head. We used the imagery we all know of navigational pins to imagine the possibilities that Samford holds in store for a students who attend the university.
Spider Grills
We love working with our friends at Spider Grills - and not just because filming with them means client and craft-services becomes the same thing! It’s also because of their willingness to be silly and have fun!
StruXure
We partnered with StruXure to create a series of commercial spots showcasing their innovative outdoor living solutions and the lifestyle possibilities created by Pergola X and Cabana X.
T-Mobile Little League
In the summer of 2021, 160over90 flew the Cedar team across the country capturing stories of how a grant provided by T-Mobile provided an opportunity for kids to chase their dreams. These are the stories that allowed some great kids an opportunity to play little league when they wouldn’t have been able to afford it otherwise.
The Arcadian Wild | Principium
A four-part music film for The Arcadian Wild’s EP "Principium" following a young boy’s journey home.
The Arcadian Wild | “Welcome Live” Performance Series
We partnered with The Arcadian Wild to create a series of live performance films celebrating their album “Welcome.” Each song presented an opportunity to explore a unique visual approach that matched the emotion and energy of their music.
Samford Center For Worship & Arts | The Calling
We worked with the Center for Worship & the Arts at Samford University to create a narrative promotional film for their Animate Conference. We developed an impactful story of calling to speak directly to the target audience of their now-virtual conference in 2021.
The Foundry
The Foundry works with individuals all across Birmingham to bring healing and restoration to broken lives. They approached us for our narrative approach - they wanted to tell a story about the goals of their organization rather than film and interview.
The Prescott House | "Doors"
The Prescott House was presented with a marketing challenge. They wanted to tell the story of what they’re doing in Birmingham, without the ability to interview any of their clients, due to the sensitive nature of their work. We collaborated with them to produce a narrative short film to succinctly illustrate the good work they’re doing.
The Prescott House | Somebody
To promote their work with uplifting children who have lived through trauma, The Prescott House approached us to help them showcase a family doing things right. We collaborated with the Prescott House to shoot this capsule film in one day and produce a succinct story piece to showcase the good work they’re doing in our city.
The Prescott House | Walls
The Prescott House faced a unique storytelling challenge. Because of the sensitive nature of their work, they could not feature or interview those whose lives had been transformed through their program. Instead, we developed a narrative short film that communicated the organization's mission through story rather than a testimonial.
The Relics
We wanted to make a car commercial even though no one was asking, so we got our film friends together and made one for ourselves. The story evolved into one about legacy and how cars, when tied to an emotional experience with the ones we love, can transport us back in time…or bring someone back from beyond.
The Reveal
This short film explores the pull of expectations on the relationship between a young couple awaiting the birth of their first child. Produced completely in one weekend, this was also an experiment with short time frames and a skeleton crew.
Thrive | Time
Thrive wanted to rethink the typical nonprofit fundraising video. They wanted to talk about the work they do, but they wanted it to be fun!
Wears Valley Ranch
Wears Valley Ranch invited us to help communicate all that they’re doing to help families. After a quick tour of their facilities, we were left with one feeling: “I wish I grew up here!
Yale Law School | Tsai Leadership Program
Looking to launch a revolutionary new program in leadership and law, agency 160over90 partnered with Yale Law to create a cutting edge, compelling piece asking the question: “Are You Up to the Challenge?” It’s a call to the high-achievers and big dreamers who are built for a top-notch environment like the Tsai Leadership Program.
Vision. At Cedar, ideas overflow naturally; the creative is the easy part. That ease is the product of deep talent, relentless curiosity, and a team that never stops sharpening its craft.
Quality. Every frame is thoughtfully considered. We obsess over the details that everyone feels, because that is where trust and craft live.
Sustainability. We build relationships and processes meant to last, partnering with teams over years, not one-off projects, so the work builds over time.
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